Our Marketing Plan

The steps involved in selling your home
Listing Syndication
Marketing the Listing

1. Create print and Internet ads with seller’s input

2. Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included

3. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows

4. Prepare mailing and contact list

5. Generate mail-merge letters to contact list “Just Listed” labels & reports

6. Prepare flyers & feedback faxes

7. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability

8. Prepare property marketing brochure for seller’s review

9. Arrange for printing or copying of supply of marketing brochures or fliers

10. Place marketing brochures in all company agent mail boxes

11. Upload listing to company and agent Internet site, if applicable

12. Mail Out “Just Listed” notice to all neighborhood residents

13. Advise Network Referral Program of listing

14. Provide “Special Feature” cards for marketing, if applicable

15. Submit ads to company’s participating Internet real estate sites

16. Price changes conveyed promptly to all Internet groups

17. Reprint/supply brochures promptly as needed

18. Loan information reviewed and updated in MLS as required

19. Feedback e-mails/faxes sent to buyers’ agents after showings

20. Review weekly Market Study

21. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

22. Place regular weekly update calls to seller to discuss marketing & pricing

23. Promptly enter price changes in MLS listing database

Closing Preparations and Duties

24. Coordinate closing process with buyer’s agent and lender

25. Ensure all parties have all forms and information needed to close the sale

26. Select location where closing will be held

27. Confirm closing date and time and notify all parties

28. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates

29. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing

30. Research all tax, HOA, utility and other applicable prorations

31. Request final closing figures from closing agent (attorney or title company)

32. Receive & carefully review closing figures to ensure accuracy of preparation

33. Forward verified closing figures to buyer’s agent

34. Request copy of closing documents from closing agent

35. Confirm buyer and buyer’s agent have received title insurance commitment

36. Provide “Home Owners Warranty” for availability at closing

37. Review all closing documents carefully for errors

38. Review documents with closing agent (attorney)

39. Coordinate this closing with seller’s next purchase and resolve any timing problems

40. Have a “no surprises” closing so that seller receives a net proceeds check at closing

41. Refer sellers to one of the best agents at their destination, if applicable

42. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.

43. Close out listing in transaction management program

Follow Up After Closing

44. Answer questions about filing claims with Home Owner Warranty company if requested

45. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied

46. Respond to any follow-on calls and provide any additional information required from office files.